Edition #20 | Personal brands that cut through, client touchpoints that build trust, and a smarter way to handle directory submissions Welcome to Edition 20 of Trifecta! This is the last edition before our summer break. As ever, if you have any questions, or something or someone you specifically want to hear from let us know, we’re all ears. Summer wrap-up: BD lessons from 2025 so far The first half of 2025 has been packed with insight – and at Gemma Francis Consulting, we’ve been listening...
10 days ago • 3 min read
Edition #19 | The unspoken realities of stepping into partnership, keeping clients close, and spotting BD moments that matter (plus a new service for aspiring partners) Welcome to Edition 19 of Trifecta This month, we’re continuing with our theme: what no one tells you about becoming partner – the identity shift, the visibility pressure, and how to build real influence inside your firm. We’re also sharing how standout firms keep clients close (and avoid the slow fade), plus a simple mindset...
about 1 month ago • 3 min read
Edition #17 | What no one tells you about BD in the partnership, the BD habits of the biggest billers and how to upsell without being salesy Welcome to edition 17 of Trifecta This month, we’re sharing what really changes when you make partner - including the hidden BD pressure, the importance of internal relationships, and how gender still plays a role in how lawyers win work. We’re also revisiting one of our most popular reads: the BD habits that top-billing partners have in common and how...
3 months ago • 2 min read
Edition #16 | How to nail your Legal 500 submissions, what clients really want and why you NEED a niche asap Welcome to edition 16 of Trifecta This month, we’re diving into Legal 500 submissions with exclusive insights from Legal 500 editors Amy Ulliott and Cameron Purse – covering what makes a submission stand out, common pitfalls to avoid, and how to boost your ranking potential ahead of the 2026 deadlines. We’re also breaking down what clients really want, with fresh data on the simple...
4 months ago • 9 min read
Edition #15 | Sarah Irwin’s branding advice, setting goals with Kerry Jones, and the 3 in 30 challenge for small habits that deliver big wins Welcome to the first Trifecta edition of 2025! 🎉 We’re kicking off the new year with expert insights, practical advice, and fresh challenges to help you make this year your most successful. From building a personal brand with Sarah Irwin to small habits that lead to big BD wins, this edition is all about starting strong and staying consistent. As...
5 months ago • 7 min read
Edition #14 | Building BD confidence and tackling myths, 2024's top lessons, and one simple step to kickstart 2025 In our final edition for 2024, we're going out with a bang ⚡️ This one is a longer read and worth every minute of it, so grab a cup of tea, get comfortable and enjoy. Trifecta will return in late January with more BD tips and insightful interviews. If you have something you'd like us to cover next year or someone you specifically want to hear from, let us know; we’re all ears....
7 months ago • 9 min read
The directories edition | Troubleshooting checklist, how to maximise your ranking and dates for your diary Welcome to Edition 13 of Trifecta This edition is dedicated to the thing we all love to hate: directories 🆘 We know this time of year can be painful, so to celebrate (or commiserate) the launch of the Legal 500 and Chambers UK guides, we’ve compiled our most helpful directories content. We hope you find this useful. If you have questions about your upcoming submissions, please let us...
8 months ago • 9 min read
Edition #12 | Partnership pointers, BD lessons, and how a good CRM can transform your BD efforts Welcome to Edition 12 of Trifecta We're back after our summer break and ready to go, we hope you are too. This edition will take you approximately 7 minutes to read. As ever, if you have any questions, or something or someone you specifically want to hear from let us know, we’re all ears. Making the jump to partner - Holly Goacher and Rachel Holdaway We’re back, feeling (mostly) refreshed after...
9 months ago • 9 min read
Edition #11 | Summer-approved low-effort BD activities, how great client relationship management goes hand in hand with a smooth retender, and a must-listen for entrepreneurial lawyers Welcome to Edition 11 of Trifecta! This is our last edition before the summer break and will take you 7 minutes to read. As ever, if you have any questions, or something or someone you specifically want to hear from let us know, we’re all ears. Otherwise, see you in September! Summer approved low-effort BD...
about 1 year ago • 8 min read